Video 1.1
Most consultants underestimate their value.
They confuse “years of experience” with the ability to create real impact.
This module gives you a clean mental model for consulting — and shows why value comes from results, not credentials.
Problem this module solves
You don’t know what actually makes you high-value, which leads to discounting, hesitation, and feeling “not ready.”
Job To Be Done
When you want to earn more but feel uncertain, you need a simple way to understand what makes a consultant valuable — so you can price confidently and stop hiding behind preparation.
How the module completes the job
You’ll see consulting as a chain of value → sale → money.
You’ll understand why selling is part of delivering value.
You’ll hear how consulting emerged inside Growth Tracking — and why transformation, not tasks, drives high-value work.
Key insights
“Value is created when impact meets clarity.”
“Expertise matters only when tied to outcomes.”
Selling is where your work and the client’s goals finally meet — and that’s what unlocks premium pricing.
No tool in this module — this one shifts how you see yourself.

Video 1.2
Consultants often fix the wrong thing.
They rework their offer when the real issue is leads.
They rewrite content when the real issue is sales.
This module gives you a system — a way to understand your practice as a working structure with one weakest link.
Problem it solves
Everything feels important.
Nothing feels clear.
And it’s impossible to tell where money is actually blocked.
Job To Be Done
When you want consistent revenue, you need a simple architecture that shows how your practice works — so you can see the real bottleneck.
How the module completes the job
You’ll learn the four elements:
Positioning → Attraction → Sales → Product
You’ll understand the pool model for high-ticket consulting.
You’ll see why consulting scales by price, not volume — and why retention sits at the end of the system, not the beginning.
Key insights
“High-ticket consulting breaks funnels — but pools work.”
“You fix the system by fixing the element that breaks first.”
“Growth happens when you stop polishing what isn’t the problem.”
No tool here — this is your operating system. You’ll use it in Modules 3–5.

Video 1.3
Consulting becomes real when you measure what matters.
This module introduces your most important metric: the Effective Hourly Rate — your true earning power, once every hour and every hidden task is counted.
Problem it solves
You work hard, but income doesn’t reflect it.
You don’t know why.
You don’t know where time (and money) are leaking.
Job To Be Done
When you want to earn more without working more, you need to understand your real EHR — and what exactly is pushing it down.
How the module completes the job
You’ll calculate paid hours, unpaid hours, overhead, inefficiencies, and hidden work.
You’ll see why discounts destroy your economics.
You’ll understand why operational tasks kill consulting profitability faster than anything else.
Tool: Effective Hourly Rate (EHR) CalculatorThis calculator reveals the truth about your consulting economics.
JTBD of the tool
When you need to understand where your earning power is leaking, the calculator shows your real rate, exposes hidden time drains, and identifies the 2–3 actions that increase income the fastest.
Key insights
“Time is your only non-scalable resource.”
“EHR rises when you eliminate low-value hours.”
“Consulting grows when you fix the right inefficiency — not all inefficiencies at once.”
This tool turns guesswork into clarity — and clarity into action.

Video 1.4
Consultants often think they’re starting from zero.
But most already have 50–70% of what they need — they just don’t see it.
Problem it solves
You underestimate what you already have.
Which makes the practice feel harder than it is.
Job To Be Done
When you want quick improvement, you need to identify all your existing assets — so you can activate unused opportunities instead of building everything new.
How the module completes the job
You’ll walk through the four-block audit:
Positioning, Attraction, Sales, Product
You’ll find hidden assets: audiences, relationships, content, client results, past work, knowledge, and product pieces already sitting in your practice.
Tool: Consulting Practice Asset Audit FrameworkThis framework turns the audit into action.
JTBD of the tool
When you need to use the assets you already have, the framework helps you map what’s unused, spot fast opportunities, and activate “easy wins” within 7 days.
Key insights
“Content you never published is still an asset.”
“Your network is a source of leads — even dormant ones.”
“Your positioning is often clearer to others than to you.”
This module changes how you see your practice — you start seeing opportunity everywhere.

Video 1.5
This is the activation module.
It’s where you stop preparing — and start consulting.
Most consultants hesitate.
They over-plan.
They wait to “feel ready.”
This module ends that.
Problem it solves
You know enough — but haven’t made the first sale because the first step feels big, vague, and risky.
Job To Be Done
When you want to start (or restart) your practice, you need one simple action that leads to a real conversation — and then to a real sale.
How the module completes the job
You’ll identify your bottleneck: leads, sales, product, or positioning.
You’ll learn the shortest path to revenue.
You’ll see how the “ask for advice → get a sale” dynamic works.
And you’ll learn to remove every unnecessary step — funnels, automation, content, everything.
Tool: First 10 Conversations PlannerThis tool makes the first ten conversations inevitable.
JTBD of the tool
When you need a client fast, the planner helps you identify the right people, structure the conversation, follow up, and turn at least one conversation into a paid engagement.
Key insights
“Your next client is already in your network.”
“Selling expensive expertise starts with clarity, not persuasion.”
“The first step is always a conversation.”
This module creates momentum — for many consultants, this is where the practice finally comes alive.